Top 5 Fashion Games on Android in Australia: Q4 2021

Throughout the fourth quarter of 2021, the top fashion games on Android in Australia showed varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at how these apps fared.

Get Lucky: Run To The Pool from Homa experienced a steady decline in weekly downloads from 21.7K at the start of October to around 4.3K by the end of December. Weekly active users followed a similar trend, decreasing from 31.4K to approximately 7.8K over the same period.

Hair Challenge by Rollic Games saw its weekly downloads fluctuate, starting at 9.5K in late September, dropping to around 4K in early December, and then rebounding to 5.8K by the end of the quarter. The app’s weekly active users decreased from 52.1K to 36.2K over the quarter. Revenue was modest, peaking at $20 in the final week of December.

Love Fantasy: Match & Stories from Long-WINd exhibited a strong upward trend in both downloads and revenue. Weekly downloads surged from just over 100 in early October to a peak of 13.5K in the week of December 20. Correspondingly, revenue increased significantly, reaching $873 in the final week of December. Active users grew from 1.9K to 15.4K over the same period.

DIY Makeup by CrazyLabs LTD showed a consistent performance in weekly downloads, starting at 4.5K in late September and ending at 5.9K in late December. Weekly active users also saw an upward trend, increasing from 14.4K to 18.5K throughout the quarter.

Hair Dye, another title from CrazyLabs LTD, had a mixed performance. Weekly downloads started at 3.4K in late September, dipped to 1.4K in mid-October, and rose again to 5.2K by the end of December. Active users followed a similar pattern, starting at 14.1K, peaking at 19.5K in mid-November, and ending the quarter at 18.8K.

The data for these apps is sourced from Sensor Tower. For more detailed insights, visit Sensor Tower's website.